Our Story

Woven stories that complete your home

Some stories are woven with words; ours with threads, dreams, and generations of devotion. Vayan Rugs began when Shri Giriraj Prasad founded Soothwala, a humble cotton yarn venture built on honesty, pure materials, and dignity in every fibre.

ABOUT US

The story of Vayan Rugs is inspired by the Sanskrit word “Vayan,” meaning “weaving,” and symbolizes the harmony of hands, threads, and stories. Rooted in a humble cotton yarn business, has grown through over 30 years of craftsmanship and global rug trade by mother brand PJ Exports. In 2022, a new chapter began, when Vayan Rugs introduced world-class rugs to Indian homes as the nation’s first dedicated rug supplier to retailers. Blending tradition with innovation, every Vayan rug tells a story of heritage, devotion, and the timeless beauty of handmade excellence.

The Beginning

Crafting with Honesty

The journey of Vayan Rugs began years ago, when Shri Giriraj Prasad laid the foundation with a humble cotton yarn business under the name of Soothwala. It was a brief of honest craft, pure materials, and dignity in every fibre spun.

See more

The Journey

Roots with PJ Exports

In 1994, Shri Rakesh Agarwal and Shri Rajesh Agarwal continued the family legacy by entering the carpet industry and establishing PJ Exports. With vision and hard work, they spent over 30 years crafting for the world, exporting fine rugs and earning admiration across borders. Their commitment remained simple, purity in craft, truth in quality and elegance in every weave. 

See more

New Chapter

Following the Dreams

In 2022, a new chapter unfolded as the third generation, Mr Suchir Agarwal, returned to the roots with a fresh dream. To bring world-class rugs to Indian homes. With this vision, Vayan became India’s first dedicated domestic rugs supplier to retailers, building a bridge between timeless craftsmanship and modern Indian living. 

See more

Our team

Name team member

Role team member

Name team member

Role team member

Name team member

Role team member

Name team member

Role team member

About Craft

At Vayan rugs, every rug is a reflection of artistry, patience, and purpose. Our collection spans exquisite hand-knotted masterpieces, block-printed cotton rugs, natural jute creations, hand-woven textures, tufted comforts, and distinctive shaped designs each crafted to tell its own story.

Skilled artisans breathe life into every thread, blending traditional techniques with modern sensibilities. From intricate knots to beautiful hand block prints, every piece embodies the warmth of handmade craft, celebrating India’s weaving heritage while bringing a touch of life and soulful texture to contemporary spaces.

Craftsmanship

Craftsmanship at Vayan is a celebration of skill, precision, and soul. Each rug is carefully crafted by master artisans who embody generations of skill and tradition, with every knot, weave, and print showcasing their unwavering dedication to detail and authenticity.

Using age-old techniques, they transform raw materials into timeless pieces that blend artistry with durability. From design to finish, the process is guided by passion and purpose creating rugs that are not just crafted, but truly crafted with heart.

Every rug that is crafted in Vayan rug is a masterpiece born from patience, precision, and artistry.

The Yarn Preparation

The journey begins with selecting the finest natural fibers such as cotton or jute, ensuring quality from the very first thread. In the hands of the katwaris, each strand is aligned, cleaned and spun into yarn on the traditional charka, carrying forward a lineage of skill that has lived in Indian craft communities for generations. The yarn is then wound into soft hanks and immersed in boiling eco-friendly dyes. Once the colour settles, the hanks are lifted into open sunlight where the shades deepen naturally.

Weaving

Following an age-old tradition that once travelled from Persia to India, the weavers take their place at the loom and begin shaping each pattern with steady hands. They knot or weave every line with patience and skill, often working for months to complete a single piece. Their quiet focus gives every rug its depth and character.

Washing

Washers methodically pour water and a mild cleansing solution to pull out the dirt that every carpet has attracted. Each stroke with a large wooden paddle flushes out what is unnecessary and, at the same time, increases the strength of the underlying knots.

Gultarash

Gultarash is a specific technique that translates to “finding the flower”, since it was originally used to create a high-low effect that made the flower patterns pop out. Today, it is used to highlight motifs or patterns and to create a textural effect.

The Yarn Preparation

The journey begins with selecting the finest natural fibers such as cotton or jute, ensuring quality from the very first thread. In the hands of the katwaris, each strand is aligned, cleaned and spun into yarn on the traditional charka, carrying forward a lineage of skill that has lived in Indian craft communities for generations. The yarn is then wound into soft hanks and immersed in boiling eco-friendly dyes. Once the colour settles, the hanks are lifted into open sunlight where the shades deepen naturally.

Weaving

Following an age-old tradition that once travelled from Persia to India, the weavers take their place at the loom and begin shaping each pattern with steady hands. They knot or weave every line with patience and skill, often working for months to complete a single piece. Their quiet focus gives every rug its depth and character.

Washing

Washers methodically pour water and a mild cleansing solution to pull out the dirt that every carpet has attracted. Each stroke with a large wooden paddle flushes out what is unnecessary and, at the same time, increases the strength of the underlying knots.

Gultarash

Gultarash is a specific technique that translates to “finding the flower”, since it was originally used to create a high-low effect that made the flower patterns pop out. Today, it is used to highlight motifs or patterns and to create a textural effect.

  • Anti Fade Colours

    Crafted with premium, colorfast dyes, our rugs retain their rich hues and beauty without fading over time.

  • Anti Stain Material

    Our Rugs resist decoloration even after accidental spills or regular wash.

  • Handmade with Love

    Natural variations and gentle wear over time add character to each rug, reflecting its authentic handmade journey.

We create comfort in every weave 

Designs woven to elevate your home

Weaving elegance into every space 

Designed to define your home